Well Casing ROI Calculator
Westlake Pipe & Fittings
Project Overview
Westlake Pipe & Fittings provides its customers with PVC pipes and fittings that have a range of benefits for the end user.
Westlake Pipe & Fittings’ innovative product, Certa-Lok® CLIC™ PVC Well Casing, can reduce well assembly time by up to 40%. To demonstrate the time and money that can be saved by using the Certa-Lok CLIC product, Ammunition and WPF worked together to plan, design, and build a calculator that will demonstrate high level ROI against competitive casing types.
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6 weeks
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UX Designer
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User Flows
Wire Framing
Prototyping
Design Presentations
Research & Discovery
What are the primary objectives?
Educate customers/users on why using Westlake Pipe & Fittings will help save them time and money on their installations. For small diameter fittings, educate customers/users that you get more time back in your day and can essentially drill more wells per day.
What problems are we solving?
Simplify the user experience and design of the Well ROI Calculator
Make the detailed form with many information points easy to use
Show real impacts and efficiencies that can be gained by using Certa-Lok® CLIC™
Provide a convenient way for customers to email, print, or download their results
What message are we communicating?
Because Westlake Pipe & Fittings Certa-Lok® CLIC™ Well Casing gives you easy, faster assembly, you get increased speed and efficiency in your project.
How are we measuring success?
The number of form submissions through the calculator gate form as well as the calculator itself
The time spent on the calculator page
Who will be using the ROI Calculator?
The two most likely groups who will be using the calculator are WPF customers who are generating reports for their project planning materials and sales reps who are demonstrating how the calculator can be a useful tool.
Customer User Flow
Sales Rep Flow
Existing Conditions
Until the launch of the project, customers accessed the ROI calculator through an excel sheet. Customers found this file difficult to understand and use. The formatting and interface is very crowded which makes it hard to know what you’re looking at. The sheet also has frequent use of detailed icons that can be hard to decipher.
Wireframes
The Process
All wireframes were created and prototyped for both desktop and mobile in Adobe XD. Each sprint concluded with a client presentation for reactions and feedback.
Desktop & Mobile
Input Sequence
Input Sequence
Results
Results
Designs
Desktop
Input sequence
Results
Raw Calculator
The below outlined section of the results page is drawing attention to a CTA that says “Show raw calculations”. Selecting this CTA will expand the page to show all the individual factors that contribute to the results. A user may edit any of the inputs at this stage and regenerate the results.
Mobile
Input sequence
Results
Raw Calculations
