New Website
Ammunition Production Co.
Project Overview
Ammunition is a full-service advertising agency in Atlanta, GA. The agency has evolved to incorporate AI and technology more deeply into its processes and never fully integrated all video production content into the Ammunition website. A brand new website, showcasing their video production work, needed to be created to accurately represent their evolution, showcase new capabilities, and provide a more engaging and informative experience for potential clients.
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8 weeks
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Product Designer
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Wire Framing
Prototyping
Visual Design
Design Presentations
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Research & Discovery
What are the primary objectives?
Update the Ammunition website:
To reflect the agency's transition into a tech-infused agency with AI at its core
Modernize the presentation of video capabilities
Enhance user experience
Who are we talking to?
Brands seeking a forward-thinking advertising agency
Marketing decision-makers looking for innovative solutions
Potential clients interested in data-driven and tech-enabled creative work
What is the one thing we want to communicate?
Ammunition is the right agency for brands that want work that’s faster, smarter, and more effective than ever before.
At Ammunition, we’re building the future of advertising. One that blends human insight with technological intelligence.
Competitive Audit
Results:
A competitive audit was conducted for both local and global production company sites.
What’s working?
Video-first layouts Almost everything leads with motion
Featured work prominence Bold thumbnails of actual projects; no filler
What’s not working?
No clear CTA pattern Most examples show case studies only and no "how do we actually move a prospect forward?" moment.
What are our opportunities?
Filterable work "By service," "By industry," "By scale" lets visitors find relevance faster than scrolling.
Wireframes & Design
The Process
In our design process, we jumped in with the recently released brand guidelines and wove them into the final design. Because the style guide was newly developed, our page was one of the first to showcase the updated branding. The client supplied all the assets and guidance we needed, so everything lined up nicely.
We completed two rounds of wireframes followed by three rounds of design to arrive at the final product.
Wireframes
Design System
Design
